Branding and event dressing for a JD and Nike event in Manchester.

Leading a design team and creating a huge amount and variety of assets that feature on FIFA+. From one-off films, series and documentary graphics, to social, video, in-stadium and FIFA World Cup support.

Branding for the 2025 Brompton World Championships. Logo for event and also identity to mark their 50th anniversary. Application across social, .com, apparel and the event itself.

Brand development for the 2024 Year of the Camel in Medinah, Saudi Arabia. After the Prophet Muhammad (PBUH) migrated from Mecca, he settled in Medina, where he established the first Islamic state. Brand look and feel based on the prophets mosque and his camel al-Qaswa, that he traveled on to Medinah, where his distinctive image is carved into the local mountains.

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Branding for a UK based candle company, hand made in the Cotswolds.

Design and art direction across all FIFA and FIFA+ streaming partners. Design for .com, social and smart TVs to promote Fifa tournaments and special events such as a Maradona weekend. Creating assets or utilising existing guidelines to make all work the best it can be.

Global brand look and feel developed for VUSE. Using a central sphere to communicate the flavour or device technology.

Branding pitch for an Indian restaurant - Indian elephant with the negative space forming a spoon.

Illustration and design for a guide on the best practices for a Samsung connected smart home.

Designs for a new series on FIFA+ that looks at the heavy burden and responsibility of being a team captain at the highest level.

Brand look and feel created for a new concept Pan-Asian restaurant in London. The equipment used in the cooking process helps to form the logo fused with custom typography.

Design system for Samsung TV entertainment channels. Exploring how the brand guidelines could stretch across fun navigation for film, series and other channels to explore.

Development of a brand identity for a FIFA+ online game.

Illustrations for a series of talks around all things film and TV, held and hosted by Cheil London. Working with animators to bring the work to life on screens and social.

Design and art direction to help cross promote the offering of live matches streaming on FIFA+

Brand development for the Comedy Hub on Samsung TVs. Logo and storyboards for hoe the mark would work on idents and animation.

Design exploration to promote the Fifa Women’s World Cup 2023 across social media. Template and art direction ideas to showcase the excitement and teams from the tournament.

Brand development and design for a festival of culture in Diriyah, Saudi Arabia.

Illustration and design for a FIFA+ documentary exploring the dreaded long walk to the penalty spot.

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Illustrations and look and feel created for RHS Flower Shows pitch. The bold flower options was the pitch winning route.

Design look and feel for a new Velo campaign. Included the idea of how to help people understand how to pronounce the brand name through copy writing executions.

Look and feel created for Vidal Sassoon.

Branding and event concept for the Natural History Museum event.