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simon hawes

Conceptual Senior Designer - Design Lead

  • Work
  • About
  • CV
  • Contact

MCLAREN F1

Coming soon!

REDBULL

Coming soon!

NOVARTIS

Illustration created for an exhibition stand wrap. Client Novartis medical.

JD x NIKE

Branding and event dressing for a JD and Nike event in Manchester.

FIFA+

Leading a design team and creating a huge amount and variety of assets that feature on FIFA+. From one-off films, series and documentary graphics, to social, video, in-stadium and FIFA World Cup support.

MESSI

BROMPTON BIKES

Branding for the 2025 Brompton World Championships. Logo for event and also identity to mark their 50th anniversary. Application across social, .com, apparel and the event itself.

YEAR OF THE CAMEL

Brand development for the 2024 Year of the Camel in Medinah, Saudi Arabia. After the Prophet Muhammad (PBUH) migrated from Mecca, he settled in Medina, where he established the first Islamic state. Brand look and feel based on the prophets mosque and his camel al-Qaswa, that he traveled on to Medinah, where his distinctive image is carved into the local mountains.

CHEIL FILM LABS

Quisque nec faucibus metus. Praesent non consequat ante, sit amet pulvinar risus. Praesent eget lacus at tortor rhoncus condimentum. Morbi convallis tortor vulputate facilisis lacinia. Vestibulum orci sapien, congue id justo a, imperdiet gravida nisl. Aliquam erat volutpat. Vivamus eu congue ligula, in blandit nibh.

FIFA+ FAST CHANNELS

Design and art direction across all FIFA and FIFA+ streaming partners. Design for .com, social and smart TVs to promote Fifa tournaments and special events such as a Maradona weekend. Creating assets or utilising existing guidelines to make all work the best it can be.

VUSE

Global brand look and feel developed for VUSE. Using a central sphere to communicate the flavour or device technology.

PJYAMA HOTEL

Branding pitch for an Indian restaurant - Indian elephant with the negative space forming a spoon.

V&V

Branding for a UK based candle company, hand made in the Cotswolds.

CONNECTED LIVING

Illustration and design for a guide on the best practices for a Samsung connected smart home.

FIFA+ CAPTAINS

Designs for a new series on FIFA+ that looks at the heavy burden and responsibility of being a team captain at the highest level.

JUMPING PANS

Brand look and feel created for a new concept Pan-Asian restaurant in London. The equipment used in the cooking process helps to form the logo fused with custom typography.

UNIVERSAL GUIDE

Design system for Samsung TV entertainment channels. Exploring how the brand guidelines could stretch across fun navigation for film, series and other channels to explore.

FIFA FIVES

Development of a brand identity for a FIFA+ online game.

FILM LAB SESSIONS

Illustrations for a series of talks around all things film and TV, held and hosted by Cheil London. Working with animators to bring the work to life on screens and social.

FIFA+ LIVE

Design and art direction to help cross promote the offering of live matches streaming on FIFA+

SAMSUNG

Brand development for the Comedy Hub on Samsung TVs. Logo and storyboards for hoe the mark would work on idents and animation.

WOMEN'S WORLD CUP

Design exploration to promote the Fifa Women’s World Cup 2023 across social media. Template and art direction ideas to showcase the excitement and teams from the tournament.

DIRIYAH NIGHTS

Brand development and design for a festival of culture in Diriyah, Saudi Arabia.

THE LONG WALK

Illustration and design for a FIFA+ documentary exploring the dreaded long walk to the penalty spot.

VELO

Cras sed scelerisque purus. Nullam ligula felis, tincidunt interdum bibendum at, rutrum non elit. Quisque cursus pellentesque augue id consectetur. Mauris auctor, turpis vitae porttitor sagittis, orci purus vulputate neque, ut pretium dolor enim eu velit. Quisque hendrerit est vel felis aliquet, sed porttitor turpis congue.

RHS

Illustrations and look and feel created for RHS Flower Shows pitch. The bold flower options was the pitch winning route.

VELO POUCHES

Design look and feel for a new Velo campaign. Included the idea of how to help people understand how to pronounce the brand name through copy writing executions.

VIDAL SASSOON

Look and feel created for Vidal Sassoon.

NATURAL HISTORY

Branding and event concept for the Natural History Museum event.

MCLAREN F1

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mclaren.jpg

REDBULL

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redbull.jpg

NOVARTIS

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NOVARTIS1.jpg

JD x NIKE

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FIFA+

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FIFAPLUS.jpg

MESSI

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BROMPTON BIKES

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YEAR OF THE CAMEL

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CHEIL FILM LABS

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FIFA+ FAST CHANNELS

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MARADONA.jpg

VUSE

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PJYAMA HOTEL

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V&V

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VINE1.jpg

CONNECTED LIVING

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FIFA+ CAPTAINS

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JUMPING PANS

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UNIVERSAL GUIDE

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FIFA FIVES

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FIFAFIVES.jpg

FILM LAB SESSIONS

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FIFA+ LIVE

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FIFALIVE.jpg

SAMSUNG

— view —

WOMEN'S WORLD CUP

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WWC23.jpg

DIRIYAH NIGHTS

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DIRIYAHNIGHTS_THUMB.jpg

THE LONG WALK

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LONGWALK1.jpg

VELO

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RHS

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RHS.jpg

VELO POUCHES

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VIDAL SASSOON

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VIDAL.jpg

NATURAL HISTORY

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nhm1.jpg

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