Look and feel created for Ozurdex, part of Allergan. Working with the talented Kate Powell to create the hand drawn eye for a more human feel. Working closely with UX designers to create a digital iPad tool for sell in to doctors. Campaign consisted of print ads, iPad Apps, leaflets and exhibition panels. I was responsible for running the entire project from a creative point of view, from initial ideas through to digital and print output, including a full set of new Brand Guidelines.